Step 1: Firstly, we will meet you to discuss your business and its objectives. If you already have a PPC campaign, we will check the keywords you are currently using. A pay-per-click campaign will not be productive if we do not know what the services or products you are selling and what your target audience are looking for. We will offer you the best strategy based on your requirements. 

Step 2: After knowing about your audience and business, we will start researching which keywords that will bring in the most targeted clicks and best results. Then, we will do a keyword analysis for each keyword, taking into consideration the number of people who are searching for the particular keyword, other related terms, bid rates and competition for the keyword. 

Step 3: Once we have decided on the keywords, we will write a distinctive description and create a unique landing page for each keyword. We won’t try to drive traffic to the same pages or bundle all the keywords into the same description.  

Step 4: Before launching into a full pay-per-click campaign, we will run a smaller-scale test campaign. We will help you to track your visitors as they come to the landing pages. Our team of professionals will help you to improve your conversion rate and try to know which customers convert and why some don’t. We will use this information to improve the website pages and the ads, until we find the best conversion rates. 

Pay-per-click services involves a lot of attention and online marketing experience. Request for a quote today for your pay-per-click advertising and find out how Sligo Web Design can assist your business or company to succeed in the competitive world of search engine marketing.