This is important step because citations are important for search engines, because they tell search engines it’s safe to trust your business. But citations are good for consumers as well, because consumers search listing directories for local businesses. Their many citation examples including Yelp, Manta, and Facebook.
In order to set these Citation Listings properly, make sure you enter your name, address and phone number the same way it is listed on your Google My Business or main website. For example if you use abbreviations for Street. i.e St make sure you use this abbreviation on all NAP listings.